Hand-dipped. One at a time. Every time.
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A Journey Through Flavour Stories
Step inside the world of the original Islay single malt. A global tasting roadshow across major cities, led by the people who craft Bowmore—bringing you closer to its endless layers of flavour.
Discover whisky in a way you’ve never experienced before.
Bowmore invites you on a sensory journey through flavour, heritage, and craft. Hosted by distillery experts, this exclusive series of events reveals the stories behind every drop - transporting you to Islay, the home of Bowmore, without leaving your city.
Expect rare access, remarkable whiskies, and an experience designed to deepen your appreciation of flavour.
What You’ll Experience
An Immersive Tasting Journey
Enjoy a guided tasting across multiple Bowmore expressions, each revealing a new layer of flavour and character.
Stories from the Source
Hear directly from Bowmore’s distillery team - uncovering the people, place, and process behind the spirit.
A Journey to Islay
From island myths to daily distillery life, you’ll be transported to the shores of Loch Indaal where Bowmore has been crafted since 1779.
Craft in Every Drop
Explore the meticulous techniques behind Bowmore’s signature balance from traditional maltings to maturation.
Where Islay Comes to Life
For over two centuries, Bowmore has been shaped by the island it calls home. Islay — where Atlantic winds, peat-laden earth and generations of craft converge — is present in every drop.
Now, those stories come to you.
The Bowmore Roadshow invites guests to experience the distillery not simply as it is told, but as it is lived.
Where Craft, Place and Flavour Meet
Guided by the voices and hands that know Bowmore best, each event unfolds through immersive tastings, layered with the people, places and moments that define Bowmore.
From the myths etched into the island’s past to the quiet precision of its craft, each chapter reveals a different dimension of flavour: the balance between peat and softness, the influence of time, wood and sea, and the intention behind every decision.
The Tasting Experience
Your evening unfolds across three curated tastings:
First Pour – The Introduction
Discover Bowmore’s house style - layered, expressive and endlessly revealing.Second Pour – The Island
Enjoy the stories of Islay - its myths, landscape, and culture.- Third Pour – The Craft
Uncover the artistry behind Bowmore’s layered complexity.
Beijing
Stories of Islay, shared through guided tastings.
Shanghai
A city of contrast, craft and flavour.
London
A celebration of Bowmore’s layered character.
Upcoming Events
Discover the cities hosting upcoming events and where to experience Bowmore.
Edinburgh
Afternoon Tasting Event | June 25th
Glasgow
Afternoon Tasting Event | June 26th
Austria
Vienna Bar & Spirits Festival | 19 October
Canada
Venue TBC Soon
Product feature at the events
Discover the expressions featured across the events—from our permanent collection to the Sherry Oak Cask range, including the recently awarded 21 Year Old.
Frequently Asked Questions
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What is the Bowmore Endless Flavour Stories Roadshow?
An immersive tasting experience events led by Bowmore distillery experts, designed to unveil the depth, character and stories behind the original Islay single malt.
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What can I expect from the experience?
A curated journey through Bowmore’s layers of flavour, combining guided tastings with rich storytelling that brings the distillery, its people and its craft to life.
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Who hosts the tastings?
Each session is hosted by Bowmore distillery experts and experience hosts, offering first-hand insight into the brand’s heritage and craftsmanship.
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Who is the experience for?
From curious whisky drinkers to seasoned enthusiasts, the roadshow invites anyone looking to explore and deepen their appreciation of single malt whisky.
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Which whiskies will be tasted?
Guests will discover a selection from Bowmore’s core and sherry cask ranges, with the opportunity to explore more exceptional expressions in selected markets.
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Where does the roadshow take place?
The roadshow travels globally, bringing the Bowmore experience to key cities across Europe, Asia and the Americas.
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How long is the experience?
Each session lasts approximately two hours, unfolding across multiple tasting moments and storytelling chapters.
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Do I need prior whisky knowledge?
No. The experience is designed to be accessible, engaging both newcomers and experienced whisky drinkers alike.
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How can I attend?
Access is typically via invitation or registration, depending on the event and location. Please, contact us to know more details.
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What makes this experience unique?
Unprecedented access to Bowmore’s distillery experts, combined with an immersive journey into flavour, heritage and craftsmanship — connecting every sip to its origin.
