Hand-dipped. One at a time. Every time.
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A Journey Through Flavour Stories
Step inside the world of the original Islay single malt. A global tasting roadshow across major cities, led by the people who craft Bowmore—bringing you closer to its endless layers of flavour.
Discover whisky in a way you’ve never experienced before.
A Journey Through Flavour Stories invites you on a sensory journey through flavour, heritage, and craft. Hosted by distillery experts, this exclusive event reveals the stories behind every drop - transporting you to Islay, the home of Bowmore, without leaving your city.
Expect rare access, remarkable whiskies, and an evening designed to deepen your appreciation of flavour.
What You’ll Experience
An Immersive Tasting Journey
Enjoy a guided tasting across multiple Bowmore expressions, each revealing a new layer of flavour and character.
Stories from the Source
Hear directly from Bowmore’s distillery team - uncovering the people, place, and process behind the spirit.
A Journey to Islay
From island myths to daily distillery life, you’ll be transported to the shores of Loch Indaal where Bowmore has been crafted since 1779.
Craft in Every Drop
Explore the meticulous techniques behind Bowmore’s signature balance from traditional maltings to maturation.
The Tasting Experience
Your evening unfolds across three curated tastings:
First Pour – The Introduction
Discover Bowmore’s house style - layered, expressive and endlessly revealing.Second Pour – The Island
Enjoy the stories of Islay - its myths, landscape, and culture.- Third Pour – The Craft
Uncover the artistry behind Bowmore’s layered complexity.
Upcoming Events
Discover the cities hosting upcoming events and where to experience Bowmore.
Beijing - April 13th
Afternoon Tasting Event at @DingliXing
Evening dinner at @LilijaCai
Shanghai - 14th April
Afternoon: Bowmore Masterclass @RongBar
Evening Dinner at @Boheng55
Shanghai - 15th April
Venue TBC Soon
Shenzhen - April 16th
Venue TBC Soon
Product feature at the events
Discover the expressions featured across the events—from our permanent collection to the Sherry Cask range, including the recently awarded 21 Year Old.
Frequently Asked Questions
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What is the Bowmore Endless Flavour Stories Roadshow?
An immersive tasting experience events led by Bowmore distillery experts, designed to unveil the depth, character and stories behind the original Islay single malt.
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What can I expect from the experience?
A curated journey through Bowmore’s layers of flavour, combining guided tastings with rich storytelling that brings the distillery, its people and its craft to life.
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Who hosts the tastings?
Each session is hosted by Bowmore distillery experts and experience hosts, offering first-hand insight into the brand’s heritage and craftsmanship.
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Who is the experience for?
From curious whisky drinkers to seasoned enthusiasts, the roadshow invites anyone looking to explore and deepen their appreciation of single malt whisky.
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Which whiskies will be tasted?
Guests will discover a selection from Bowmore’s core and sherry cask ranges, with the opportunity to explore more exceptional expressions in selected markets.
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Where does the roadshow take place?
The roadshow travels globally, bringing the Bowmore experience to key cities across Europe, Asia and the Americas.
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How long is the experience?
Each session lasts approximately two hours, unfolding across multiple tasting moments and storytelling chapters.
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Do I need prior whisky knowledge?
No. The experience is designed to be accessible, engaging both newcomers and experienced whisky drinkers alike.
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How can I attend?
Access is typically via invitation or registration, depending on the event and location. Please, contact us to know more details.
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What makes this experience unique?
Unprecedented access to Bowmore’s distillery experts, combined with an immersive journey into flavour, heritage and craftsmanship — connecting every sip to its origin.
