Bowmore is unveiling a new major global campaign celebrating the ‘The Art of Time’^®, since 1779.

For the first time, we will tell the Bowmore story in depth, unlocking the rich layers of our heritage and paying homage to the craftsmanship and legacy behind our single malt.

Bowmore is a pioneering house and the oldest licensed distillery on Islay; we have been refining our craft for over 240 years, and we still do to this day. ‘The Art of Time’^® is central to the way we make our whisky. We invest more time than necessary at every stage of our process. We have our own proprietary malt barns, hand-turning our barley. We allow for perfectly timed fermentation periods. And we take our time to hand-select our casks, nosing every single one before it is filled with our new make. This care and attention to detail is what creates the complex balance of not just Smoke, but also rich fruit and sea salt which is so characteristic of our timeless house style. This is the reason why Bowmore ages like no other, the reason why it is the world’s most collectible Islay malt today.