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The Lunar New Year: Renewal, reflection, and celebration
Time and Tradition
On February 17th a page turns in the lunar calendar, as the year of the snake gives way to that of the horse. At Bowmore our respect for the passage of time is utmost. These meaningful moments, and the compelling stories they summon, resonate strongly with us. The horse, by tradition, is a warm-hearted optimist that loves the company of others.
Time, and tradition. Together they represent the foundational principles of our endlessly captivating whisky. So it’s no wonder that the Lunar New Year, with its celebration of togetherness, and of new beginnings, is one we have long observed. Over the years we have commemorated the event with striking, vibrant special editions of our immersive single malt.
These multi-dimensional releases, clothed in a kaleidoscope of lustrous colour as beguiling as their layers of limitless flavour, have been richly enjoyed in the world’s furthest corners.
Bowmore 12-Year Old
What better way to welcome new beginnings. And what better reason to pause for reflection, and immerse fully and deeply in the moment.
Matured in ex-Bourbon and sherry casks, and perfectly in step with the lunar calendar’s sedate 12-year rhythm, this cornerstone of our permanent collection is truly special. Complex and perfectly balanced, it echoes the wild landscape of its island home, offering an astonishing journey of flavour discovery to the curious. It extends an invitation to go deeper, to discover what lies within, and immerse in Bowmore’s unique sensorial journey.
The whisky’s delicate yet enigmatic amber gold hue, a legacy of its patient years in our hallowed No1 Vaults, evokes the millennia-old promise of good fortune and abundance of the Lunar New Year tradition. While its intriguing layers of fresh lemon juice and heather-tinged honey yield to warm, luxuriant fruits, and the gentlest puff of rich, sweet smoke.
If ever a whisky walked hand-in-hand with the dawn of new possibility, it is this exemplar of precision, depth and craftsmanship.
Mastery, expressed in five unforgettable chapters
Only by experiencing the full breadth of our enduring Permanent Collection, can the mesmerising complexity of our whisky be truly understood. These five remarkable single malts are points of reference, both within our distillery walls, and for lovers of single malt whisky the world over. Inspiring and immersive, together they represent the impeccable standards to which we hold ourselves.
The infinite and expressive flavours offered by our Permanent Collection speak proudly to our vision, our imagination, and our artistry. And while each owes its shared characteristics to the consistent care and excellence invested in its creation – our four-hourly hand-turned barley, our painstaking cask selection – every one is wholly distinct in its purposeful intensity.
From our rich, enchanting 9-Year Old with its tapestry of depth and dimension, to our storied 25-Year Old defined by balance and poise, our Permanent Collection encompasses all our accumulated knowledge and steadfast care. Paragons of our signature style, they offer a rewarding and indelible journey to all those who invest the time acquainting themselves with it.
New year. New possibilities
At this auspicious time we warmly invite you to take pause, and to join us in celebrating renewal, connection, and the unlimited promise offered by the year ahead.
For Bowmore 12-Year Old, these dozen unhurried years are especially poignant. They mirror the time span of a full zodiac cycle. Seen through this lens, the story of Bowmore 12-Year Old begins and ends at the same point, two ends of time becoming neatly tied.
A compelling reason, if one where needed, to gather together among cherished company, and raise a glass to health, happiness, and new beginnings.
